Shopper marketing consulting

Fuel brand growth and deepen retailer relationships by understanding how, where and why people shop. Knowing that 70% of brand selections are made in-store, you’ll create campaigns to inspire action, making life easier and more exciting for shoppers.

A woman with a basket of fresh produce stands in a supermarket aisle selecting a pack of natural energy drinks, she's surrounded by various point of sale materials and consults her phone while shopping

Why shopper marketing matters

Blend insight, brand ambition and retailer priorities to unlock the triple win - shopper, retailer and brand all benefit together.

With less than 50% of shopper plans executed properly in-store you have the power to simplify decisions and remove the barriers to buying, all while sparking curiosity.

Creativity is vital - only 15% of displays grab attention so to drive category growth and show up as a valuable partner, make use of creative shopper marketing displays.

POS can influence up to 70% of purchase decisions in the shop aisle. With great displays, your brand can own the touchpoints that shift shopper behaviour and drive sales.

Our process

Shopper insights

1

Just 9% of shoppers recall displays unaided, we’ll help uncover actionable truths about shopper motivations and behaviours to start the creative process effectively.
Strategy

2

You’re looking to understand where to play and how to win, we’ll help align your brand goals with retailer needs and shopper mindsets, micro-decisions and moments in-store.
Planning

3

We’ll consult with you to help you prioritise channels, formats and segments and assist you in creating briefs that speak to both the shopper and the retailer.
Execution

4

n-fuze combines impactful designs with high quality production, ensuring claims and messages are clearly displayed, even if there is poor compliance in-store.
Deployment

5

You can rely on informed creative, precise production and flawless delivery. We understand that delays can inflate production costs by 20%, so we don’t let that happen.

Shopper insights

Just 9% of shoppers recall displays unaided, we’ll help uncover actionable truths about shopper motivations and behaviours to start the creative process effectively.

Strategy

You’re looking to understand where to play and how to win, we’ll help align your brand goals with retailer needs and shopper mindsets, micro-decisions and moments in-store.

Planning

We’ll consult with you to help you prioritise channels, formats and segments and assist you in creating briefs that speak to both the shopper and the retailer.

Execution

n-fuze combines impactful designs with high quality production, ensuring claims and messages are clearly displayed, even if there is poor compliance in-store.

Deployment

You can rely on informed creative, precise production and flawless delivery. We understand that delays can inflate production costs by 20%, so we don’t let that happen.

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

Siem Los Global Marketing Manager

Catherine McGarry Shopper Marketing Controller

Chiara Sartorelli Senior Brand Manager, Pantene UK

Thomas Joyce-Brown Head of Trade Marketing

Jennifer Murch Brand Account Manager

Sasha Vergopoulos Junior Marketing Manager

Adam Goonajee Assistant Brand Activation AFH

Kereagh Russell POS Design Project Manager

Ann Eng Senior Brand & Activation Manager

Alexander Keys Brand Manager

Michael Armand National Account Executive

Evie Pickering Brand Activation Executive

Amy Cossey Brand Director

Kayleigh Swift Brand Manager

Shopper marketing FAQs

Have questions about aligning your shopper marketing strategy and POS creative?

Use insight-led creative that helps shopper missions and removes barriers to purchase. By designing for standout at high-traffic touchpoints, you can ensure your plan is implemented correctly in-store. It starts with a strong, informed creative brief, so your message is delivered at exactly the right moment and in the right placement.

By showing how your activity drives category growth, it’s easier for retailers to say yes! Start with plans that are rooted in shopper marketing insight and aligned with retailer priorities. Just 15% of in-store marketing is noticed by shoppers, so try solving in-store challenges to prove your value. Great creative helps shoppers find your product.

Data shows creative effectiveness brings returns. Start with solid insight and our expertise in retail artwork adaptation to help you form a shopper marketing plan that focuses attention and strengthens brand preference. By further measuring effectiveness through testing, you can maximise impact and save on wasted spend in a double-win for your brand.

Start with the shopper objective in mind, then you can plan for success. A strong creative brief that’s backed up by insight will help you influence shopper behaviour, align your brand with the retailer, and deliver ROI. By designing with practicality and in-store teams in mind, you’ll benefit from proper execution, connecting print and digital.

Focus your brief on the shopper problem - barriers, triggers and outcomes or behaviours. We’ll help you with POS, dynamic pack shots, key visual creation, animation, even AR. Keep retailer context in mind, weigh objectives, and we can help with shopper insight. By keeping it clear, simple and inspiring you can align your strategy with strong creative.

Consumer marketing is everywhere with the aim of building brand preference over time. Shopper marketing drives conversion in the moment. It focuses on shopper missions, mindsets, and the path to purchase in-store. The difference is turning brand desire into brand choice at the point of sale. We’ll work with your brand toolkits for consistency.